Sports and Leisure eCommerce:
5 tips to stay competitive during the pandemic
As many industries such as tourism and luxury grapple with the effects that COVID-19 has had on their industry - demands in the leisure and recreation industry have increased MoM over the course of the global and national lockdowns and restrictions. As gyms and recreational centers remain closed, consumers are looking for ways to maintain an active lifestyle from home, increasing demand for these products. Google has reported that search results for the likes of ‘home gym’, ‘home workout’, and ‘home fitness’ are now higher than back in January - the usual peak month for exercise interest.
Having worked with a number of sports and leisure retailers, we have composed our top tips for maintaining a competitive edge while in high demand.